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What is a normal click-through rate on eBay?

| 2Person Answer

没有一个统一的标准说Ebay点击率多少算正常,不同商品的点击率存在很大差异。主要要考虑以下几个因素:

1. 商品类型:有些商品类型天生点击率就高,例如时尚、母婴、数码产品等;而另一些商品类型如家具建材等的点击率普遍会低一些。

2. 标题和描述:有利的标题和详情描述能够更吸引买家关注,从而提高点击率。

3. 图片质量:高质量的商品图片也可以吸引更多读者点开查看。

4. 竞争力:商品所在种类下竞争力越高,买家关注度就越高,点击率更多。

5. 时间:产品上架时间趧新,前期点击率往往高于后期。

6. 价格:价格低廉和优惠活动能提高点击率。

综上,Ebay产品点击量很主要取决于上述诸多因素。Ebay官方并没有公开过每个种类商品的平均点击率数据。

一般来说,根据产品类型和竞品情况,每天能有几十到几百个点击量都是正常的。超过千个点击的产品可以认为是比较受欢迎的产品。

Hope这能帮助您大概评估您的Ebay产品点击率,如果还有疑问,欢迎再提,我会尽量提供更多相关信息。

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There is no unified standard for what is a normal click-through rate on eBay, and the click-through rates of different products vary greatly. The following factors should be considered:

1. Product type: Some product types have high click-through rates, such as fashion, maternal and child products, digital products, etc.; while other product types such as furniture and building materials generally have lower click-through rates.

2. Title and description: A favorable title and detailed description can attract more buyers' attention, thereby increasing the click-through rate.

3. Image quality: High-quality product images can also attract more readers to click and view.

4. Competitiveness: The higher the competitiveness of the product in the category, the higher the attention of buyers and the more click-through rates.

5. Time: The product is new when it is put on the shelves, and the click-through rate in the early stage is often higher than that in the later stage.

6. Price: Low price and preferential activities can increase the click-through rate.

In summary, the click volume of eBay products depends mainly on the above factors. Ebay has not officially released the average click-through rate data for each category of goods.

Generally speaking, depending on the product type and the competition, it is normal to have dozens to hundreds of clicks per day. Products with more than a thousand clicks can be considered popular products.

Hope this can help you roughly evaluate the click-through rate of your Ebay products. If you have any questions, please feel free to ask again. I will try to provide more relevant information.

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A good email has an open rate of 25-30% and a click rate of 15-25% after opening. This is considered an 80-point EDM.

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