第一个方面是销售佣金。Ebay会从卖家的每笔成交额中收取一定比例的销售佣金,佣金的比例根据不同产品类别和商品价格而定。例如,对于销售在1000美元及以上的数码相机类产品,Ebay将收取7.5%的佣金,而对于销售在100美元及以下的电子产品,佣金则为12%。
第二个方面是广告费。Ebay会向那些愿意支付额外费用来获得更好展示位置和流量的卖家提供各种广告服务并收取费用。其中,Ebay最著名的广告服务是“推广广告”。通过选择该服务,卖家可以把他们的商品展示在相关搜索结果的顶部,增加曝光量和转化率。
The first aspect is sales commission. Ebay will charge a certain percentage of sales commission from each transaction of the seller, and the commission ratio depends on different product categories and commodity prices. For example, for digital camera products sold at $1,000 or more, Ebay will charge a commission of 7.5%, while for electronic products sold at $100 or less, the commission is 12%.
The second aspect is advertising fees. Ebay will provide various advertising services and charge fees to sellers who are willing to pay extra fees to obtain better display positions and traffic. Among them, Ebay's most famous advertising service is "Promoted Ads". By choosing this service, sellers can display their products at the top of relevant search results, increasing exposure and conversion rates.
The profit model is mainly:
1. Profit from the price difference of self-operated goods;
2. Profit from the platform cash flow.