eBay has built a new business model based on the e-commerce platform, providing buyers with a convenient, affordable and safe consumption platform and creating a brand-new marketing environment for sellers. In summary, there are the following main characteristics in the transaction process:

r (i) The main transaction subjects are natural persons. At present, the users of eBay are mainly individuals, self-employed businesses or small industrial and commercial enterprises. In order to facilitate transactions, these self-employed businesses or small industrial and commercial enterprises usually register as natural persons.

r (ii) The commodities traded are mainly daily consumer goods. The classification of commodities on eBay has developed from more than 300 subcategories in the early days to 15 major categories, more than 150 secondary categories, and more than 500 tertiary commodity subcategories. Its products cover many commodity circulation fields such as home life, computer network, communication equipment, sports goods, clothing and accessories, office supplies, travel and leisure, hobbies and collections, books and audio-visuals, etc., among which daily consumer goods account for the main proportion, including second-hand goods and new goods.

r (III) Daily transaction volume is large, but the average amount of a single transaction is small. In 2008, the total transaction volume of eBay was XX billion yuan, with a total of XXXX million transactions throughout the year, and the average transaction amount per transaction was only a few hundred yuan. This fully reflects its characteristics of serving ordinary small and medium-sized users.

r (IV) Wide transaction coverage. eBay's headquarters is located in Shanghai, but its trading platform covers more than 30 provinces and cities across the country, and cross-provincial and cross-city transactions account for 80%. In addition, e-commerce business crosses national borders, and some users have engaged in cross-border export transactions through the platform. According to statistics, over the past few years, more than 3,000 people have started their own online business through eBay, and tens of thousands of people use eBay's business as their main source of income.

r (V) Cross-border transaction exports have accounted for a certain proportion. eBay's online transactions have extended to the world. In 2005, cross-border transaction exports accounted for 30% of the total transaction volume, reaching XX billion yuan. A total of XXX million transactions were completed throughout the year, with an average transaction amount of nearly US$100 per transaction. Currently, eBay's cross-border transactions are mainly concentrated in collectibles, clothing and accessories, household goods (soft furnishings) and toys, and ethnic products. After the transaction, the goods are mainly carried out of the country by the customer, or the customer handles international parcel mailing and other export procedures by himself.

r (VI) Various pricing methods. In order to meet the needs of different groups of people and provide users with a variety of service options, eBay has launched a series of new pricing methods, including five methods: no reserve price bidding, reserve price bidding, fixed price selling, and fixed price transaction.