Creating a hot-selling cross-border e-commerce product is a systematic project that requires the comprehensive use of market research, product selection, marketing strategy, logistics distribution, customer service and other means.

Here are some key steps and strategies that can help you create a hot-selling cross-border e-commerce product:

I. Market research and analysis:

1. Understand the consumer needs, shopping habits and cultural differences of the target market.

2. Analyze the products and marketing strategies of competitors to find out the entry points for differentiation.

3. Use tools such as Google Trends, social media analysis tools, etc. to predict and track hot trends.

II. Product selection:

1. Select products that have the potential to become hot-selling products. These products are usually unique, innovative or cost-effective.

2. Ensure product quality and meet the regulations and standards of the target market.

3. Consider the weight, volume and value of the product to optimize logistics costs.

III. Supply Chain Management:

1. Establish a stable supply chain to ensure product quality and stability of supply.

2. Optimize inventory management to avoid out-of-stock or excess inventory.

IV. Marketing Strategy:

1. Use social media, influencer marketing, advertising, etc. to increase brand and product awareness.

2. Improve ranking in search engines through SEO optimization, keyword advertising, etc.

3. Use email marketing, coupons, limited-time discounts, etc. to stimulate purchases.

V. Platform Selection and Optimization:

1. Choose a suitable cross-border e-commerce platform, such as Amazon, eBay, Alibaba International Station, etc.

2. Optimize product listings, including high-quality pictures, detailed product descriptions, keyword optimization, etc.

VI. Logistics and Delivery:

1. Choose a reliable logistics partner to ensure fast and safe delivery.

2. Provide a variety of delivery options to meet the needs of different consumers.

VII. Customer Service:

1. Provide multilingual customer service support to solve consumers’ questions and problems.

2. Establish a good after-sales service system to handle issues such as returns and exchanges.

VIII. Data Analysis and Optimization:

1. Regularly analyze sales data, customer feedback and market trends, and constantly adjust strategies.

2. Use methods such as A/B testing to test different marketing strategies and product positioning.

IX. Risk Management:

1. Understand and comply with the laws and regulations of the target market to avoid legal risks.

2. Take measures to deal with economic risks such as exchange rate fluctuations and trade barriers.

Through the above steps, the possibility of creating a cross-border e-commerce hit can be increased. However, it should be noted that each market and product has its own particularities, so it is necessary to flexibly adjust strategies according to actual conditions.