1. Do a good job on the product details page

You can find several peers with high sales, divide their detail pages into several sections, and then compare them. See if some of them can be put into your own details page. Imitate the pages of peers with high sales, their pages have been recognized by consumers, so you can gain experience from them.

2. Price

The page and price are basically completed at the same time. The price is listed separately to illustrate the importance of price. The same product may differ by only a few dollars. With the same exposure, the sales of one may be several times that of the other. Therefore, the price must be taken seriously. Moreover, nowadays, many people do not talk about prices, and many people say that the price is the cost price * 2 + shipping. Is this price necessarily the best? Based on experience, I think this pricing is not very good.

Generally speaking, there are three factors to consider in pricing: cost, customers, and competitors. First, we must consider the cost, then look at the market we are entering, and then refer to the prices of competitors to set our own prices.

Therefore, everyone needs to observe the market at what price sells well, has good profits and relatively few competitors. Refer to products similar to ours. They are not much different in materials, brand awareness, sales, etc., and the daily sales are not bad. This kind of store is the preferred reference object. Just set a price similar to the other party. The first point is that we need a stronger promotion.

3. Sales volume

For eBay, many consumers pay attention to sales volume when buying goods. The general solution to sales volume is to brush orders or sell at a loss. When selling at a loss, you must consider your own affordability. In the early stages, it is best to combine the two.

Of course, brushing orders is also a technical job. Swallowing cards and being unable to ship are all headaches. The main causes of these are divided into two. One is the environment problem. The environment camouflage is not enough, and the real environment is measured. There is also a problem of brushing resources (such as the card used and the delivery address). In terms of environmental camouflage, everyone now uses the method of giant elephant fingerprint browser + ip to raise accounts and brush orders in an independent environment.

4. Traffic

eBay's early methods of attracting traffic mainly include natural search and through trains. For eBay, natural search and through trains have the best conversion rates. For natural search traffic, you need to optimize the search engine, or use some tools to increase traffic. We will talk about search engine optimization techniques later. Of course, you can open a through train for paid traffic.