Currently, there are two main ways to promote on eBay: promotional listings and brand advertising. The operations of placement and display are also different. Let me introduce them to you.

1. Promotional listings

This is what everyone calls Promoted listings. After setting up a promotional listing, the product will be displayed on the search results page and related items section of the site, and marked with "sponsored"; the item listing will only be promoted on the eBay website of the country/region where it is posted.

Charging model: The platform will only charge the corresponding advertising fee when the buyer clicks on the promotional listing and purchases your item within 30 days. In addition, if there are multiple clicks or the advertising rate is modified, only the fee applicable to the buyer's first click on the promotional listing within the 30-day period will be charged.

Note that if you use the simplified version of the promotional listing, you cannot change the advertising rate; if you accept the buyer's bargaining, it will also affect the final advertising fee.

For sellers with good reputation and recent sales activities, you can use promotional listings. You can do this through My eBay, Seller Zone, and Promotional Listing Management Area. For example, My eBay settings are as follows:

Open the drop-down menu next to the listing you want to promote and select Promotional Listing.

Use the trending advertising rate, or set your own rate under "Advertising Rate (%)".

Select the event and promote the listing immediately.

2. Brand Advertising

Brand advertising is aimed at brand products and provides high-quality delivery solutions to improve advertising effectiveness.

eBay provides some typical case studies for large brand advertising, so you can understand what this high-cost service requires, especially how big clothing and accessories brands work with eBay.

Brand advertising will also be displayed on the search results page and some brand pages on the platform, which can bring greater exposure and thus improve conversion, so brand sellers should not miss it.

The main ways to promote on eBay are the above two points, and promotional listing is also the most important way. It is recommended that you first lay a solid foundation for your product by posting promotions like the Palace Museum, and then conduct off-site promotions based on the product's performance. This will ensure that your advertising traffic is maximized and will be more helpful in improving product competitiveness.