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What are the fees for opening a store on eBay?

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1.刊登费用

在eBay刊登物品时,eBay会向您收取一定比例的刊登费;物品售出后,将需缴付小额比例的成交费。因此,在eBay进行销售所产生的基本费用即为刊登费加上成交费。根据您选择的物品刊登形式的不同—— 拍卖方式还是一口价方式,产生的费用也会有所区别。

注意:listing刊登超过了免费刊登数量,才会收取每条0.3美金的刊登费。对于免费的部分,有些品类或产品是不参加的。

2.成交费用

eBay成交费基于买家支付的费用来计算,包含了产品费用和物流费用。在没开店铺的情况下,绝大部分产品的成交费是收取销售总额的10%,但最高不超过750美元。注意:在美国站,如果您的账号销售表现跌落到不合格卖家(below standard seller),则成交费收取的费率会有一定比例的上涨。

3.广告推广费

在eBay平台上,卖家想要获取流量和曝光,可以通过广告投放,设置了promoted listing的刊登,会被推荐在一些特定的位置上。只有通过推广活动成功卖出商品后才会收取相应比例的佣金。只点击并未售出则不会产生广告费用,用户可以设置1%到20%的推广佣金比例。

4.产品运输费

无论是从国内运输给买家,还是选择海外仓,都是需要先运输到目的地,这里就会产生物流运输费用。具体的费用是多少,跟运输方式、物流公司、产品的重量及体积等有关。

5.PayPal费用

Paypal会根据销售额收取手续费,月销售额在不同区间,则按标准费率或优惠费率进行收取。

6.其它可选费用

不同等级店辅,收取费用不同。费用有月度和年度两种收费方式,而不同等级的店铺,每月免费listing的刊登数量、刊登费及成交费收取的比例均不相同。但店铺等级越高,免费刊登数量越多,且其他费用的费率越低。如果说你想增开额外的店辅功能,需要额外再交钱。

Professional answer

C

电商日记

系互联网项目运营者、设计师、企划人、TMT爱好者,曾参与多个新锐互联网项目开发与运营。

1. Listing fee

When you list an item on eBay, eBay will charge you a certain percentage of the listing fee; after the item is sold, you will need to pay a small percentage of the transaction fee. Therefore, the basic cost of selling on eBay is the listing fee plus the transaction fee. Depending on the type of listing you choose - auction or fixed price, the fees incurred will also be different.

Note: Only when the listing exceeds the number of free listings will a listing fee of US$0.3 per listing be charged. For the free part, some categories or products are not included.

2. Transaction fee

eBay transaction fee is calculated based on the fees paid by the buyer, including product fees and logistics fees. In the case of no store, the transaction fee for most products is 10% of the total sales, but the maximum does not exceed US$750. Note: In the US station, if your account sales performance falls to a below standard seller, the transaction fee rate will increase by a certain percentage.

3. Advertising promotion fee

On the eBay platform, sellers who want to gain traffic and exposure can use advertising. If they set up promoted listings, they will be recommended in certain specific locations. Only after the product is successfully sold through promotion activities will the corresponding commission be charged. If it is only clicked but not sold, there will be no advertising fee. Users can set the promotion commission rate from 1% to 20%.

4. Product transportation fee

Whether it is shipped from domestic to buyers or overseas warehouses, it needs to be transported to the destination first, and logistics transportation fees will be incurred here. The specific fee is related to the transportation method, logistics company, product weight and volume, etc.

5. PayPal fee

Paypal will charge a handling fee based on sales. If the monthly sales are in different ranges, it will be charged at the standard rate or preferential rate.

6. Other optional fees

Different levels of store assistants charge different fees. There are two charging methods: monthly and annual. The number of free listings per month, the proportion of listing fees and transaction fees charged are different for stores of different levels. However, the higher the store level, the more free listings there are, and the lower the rates of other fees. If you want to add additional store auxiliary functions, you need to pay extra.

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