一、出价技巧
一口价> 起标价。
你可以将固定价高于起标价约1 - 2成。因为这个范围的一口价,非常接近起标价,一旦有人出价,价钱很可能会被超越。聪明的买家不想冒这个风险,随即就会按下「立即买」。
二、拍卖技巧
1、了解什么样的产品适合拍卖刊登
什么样的产品适合拍卖刊登呢?绝对不是日常超市里就可以买到的物品。买家往往对比较新奇特的商品更愿意付出时间进行竞价。
2、在你可以接受的范围内,起拍价尽可能低
起拍价越低,越有可能会吸引更多买家的关注。
3、找到一个好的展示位置
拍卖的主旨就是要找到尽可能多的人对你的商品进行竞价。所以,你要做的就是了解eBay商品排序的原则,使你的产品拥有热门的关键词,或者热门分类,从而出现在搜索列表顶端。
4、快速回复竞价者疑问
快速回复竞价者的疑问,并对自己的刊登做出相应的修改。这样做可以让竞价者更有安全感,从而更放心的出到比较高的价格。
5、不要设置保底价格
保底价格是拍卖的功能的杀手!买家一般看到设有保底价格的拍卖,会绕道而行。这是实践中总结出来的真理。
6、运用一些现有的eBay刊登工具
比如用一些大号字体,彩色字体,在eBay论坛或者eBay collectors中宣传自己正在拍卖的商品,从而增加关注度。
7、 调查最有效的开始刊登时间和结束时间
在该物品被搜索或者交易活跃的时段进行刊登,在最有效的天数内结束拍卖。需要密切关注eBay其他同类拍卖品的这两个时间点。
1. Bidding skills
Fixed price > Starting price.
You can set the fixed price about 10% to 20% higher than the starting price. Because the fixed price in this range is very close to the starting price, once someone bids, the price is likely to be surpassed. Smart buyers don't want to take this risk and will immediately press "Buy Now".
2. Auction skills
1. Understand what kind of products are suitable for auction
What kind of products are suitable for auction? They are definitely not items that can be bought in daily supermarkets. Buyers are often more willing to spend time bidding on new and unique products.
2. Within your acceptable range, the starting price should be as low as possible
The lower the starting price, the more likely it is to attract more buyers' attention.
3. Find a good display location
The purpose of the auction is to find as many people as possible to bid on your products. So, what you need to do is to understand the principles of eBay product sorting, so that your products have popular keywords or popular categories, so that they appear at the top of the search list.
4. Quickly respond to bidders' questions
Quickly respond to bidders' questions and make corresponding modifications to your listings. This will make bidders feel more secure and more assured to bid at a higher price.
5. Don't set a reserve price
The reserve price is the killer of the auction function! Buyers generally take a detour when they see auctions with reserve prices. This is the truth summarized in practice.
6. Use some existing eBay listing tools
For example, use some large fonts, color fonts, and promote the products you are auctioning in eBay forums or eBay collectors to increase attention.
7. Investigate the most effective start and end time
Publish during the period when the item is searched or traded actively, and end the auction within the most effective number of days. You need to pay close attention to these two time points of other similar auction items on eBay.
Prices need to be set reasonably, and bid at a low price