开创C2C模式先河
1995 年 9 月 4 日,Pierre Omidyar 以 Auctionweb 的名称,在加利福尼亚州圣荷西创立了一个可让全球用户上网买卖物品的线上拍卖及购物网站 eBay。eBay 首创 C2C 线上交易模式,逐渐发展成为全世界最大的交易平台之一。
eBay24 年跌宕起伏之路
自上市以来,eBay 业务拓展涉猎甚广,投资和收购了包括交易平台、支付、以及电商服务/平台开发等领域的多家公司。为顺应互联网发展,eBay从最初的拍卖平台逐渐转型为渠道和服务兼备的综合互联网技术平台。
eBay 业务架构:回归线上交易平台
eBay 覆盖的业务范畴包括平台、支付、电商技术服务以及通讯等。随着业务架构的不断调整,eBay 已经逐渐剥离支付、电商技术服务以及通讯等业务。Marketplace 交易平台、信息分类网站 Classifieds、票务交易平台 Stubhub 是 eBay 主要的收入来源,目前,eBay 的业务重心已经回归到线上核心业务。
Pioneering the C2C model
On September 4, 1995, Pierre Omidyar founded eBay, an online auction and shopping website in San Jose, California, under the name of Auctionweb, which allows users around the world to buy and sell items online. eBay pioneered the C2C online trading model and gradually developed into one of the world's largest trading platforms.
eBay's 24-year ups and downs
Since its listing, eBay has expanded its business to cover a wide range of areas, investing in and acquiring many companies in the fields of trading platforms, payments, and e-commerce services/platform development. In order to adapt to the development of the Internet, eBay has gradually transformed from an initial auction platform to a comprehensive Internet technology platform with both channels and services.
eBay business structure: Returning to an online trading platform
eBay's business scope includes platforms, payments, e-commerce technology services, and communications. With the continuous adjustment of its business structure, eBay has gradually divested its payment, e-commerce technology services, and communications businesses. The Marketplace trading platform, the classified information website Classifieds, and the ticket trading platform Stubhub are eBay's main sources of income. Currently, eBay's business focus has returned to its core online business.