To improve basic sales and reviews on AliExpress, you can adopt the following strategies:

1. Optimize product titles and details pages: Make sure that product titles contain keywords to facilitate customer searches. At the same time, improve product details pages, including clear pictures, detailed descriptions, and high-quality service commitments, to increase customer purchase desire.

2. Set up promotional activities: Attract customers to place orders by setting up promotional activities such as limited-time discounts, full discounts, and coupons.

3. Improve store ratings: Actively invite customers to give good reviews after the transaction is completed, and ensure that high-quality services are provided to improve the overall rating of the store.

4. Use platform promotion tools: Use AliExpress's advertising promotion tools, such as through trains and focus pictures, to increase product exposure and attract more buyers.

5. Optimize logistics services: Choose stable and efficient logistics channels to ensure that customers receive the goods on time and in quality. Handle logistics disputes in a timely manner to reduce logistics complaints.

6. Social media marketing: Use social media platforms such as Facebook and Instagram to promote your brand and attract potential buyers.

7. Cross-platform cooperation: Cooperate with anchors, influencers or big sellers on other platforms (such as Amazon, eBay, etc.) to promote each other's products and increase sales.

8. Select good reviews: Select high-quality pictures from existing good reviews and put them on the product details page to increase other customers' purchasing confidence.

9. Continuous optimization: Regularly analyze sales data and user feedback, continuously optimize products, services and marketing strategies, and improve the overall performance of the store.

10. Patient accumulation: New stores need time and patience to accumulate sales and reviews. By continuously optimizing the store and improving product quality, word of mouth and credibility can be gradually accumulated.

Please note that the above methods may take some time to see obvious results. In the process of increasing sales and reviews, you must be patient and continue to optimize your store. At the same time, abide by the regulations of the AliExpress platform and do not take illegal measures.