Customer-to-customer e-commerce (CtoC or C2C)

It is a consumer-to-consumer transaction model. The CtoC e-commerce platform provides an online transaction platform for buyers and sellers, so that sellers can actively provide goods for online auctions, and buyers can choose goods for bidding.

Representative: EBay

Domestic representatives: eBay, Taobao

Its characteristics are similar to flea markets in the real business world.

At present, B2B and B2C e-commerce models have achieved profitability, and EBay, the world's largest C2C e-commerce supplier, has also achieved profitability and has an increasing influence. In China, although the C2C e-commerce model is very hot and popular among the public, its representatives such as eBay and Taobao are still struggling to make profits.