The four major mainstream markets represented by the United States, the United Kingdom, Australia and Germany are currently the main sales destination markets for sellers in eBay Greater China. These markets have the characteristics of strong per capita purchasing power, popular online shopping concepts, mature consumption habits, and complete logistics and other supporting facilities. Consumers have relatively high requirements for product quality and buyer experience. In addition to choosing cost-effective products, it is very important for sellers to provide services comparable to "retail standards."

Emerging markets are developing rapidly, the online shopping population is growing, and the development potential is huge. However, due to the great differences in language culture, logistics clearance, market regulations, laws and regulations, etc. from mature markets, the time and labor costs paid by sellers for a single transaction are relatively high. Before entering the market, sellers need to first familiarize themselves with the market conditions and start selling from product categories they are familiar with.