记住2003年,这一年的非典是让中国电子商务取得突破的关键因素之一。
阿里巴巴恰好在这年春天推出淘宝,易趣也差不多正好是在这一年,开始了从独立创业公司向eBay子公司的过渡。这是一家以市场规模为目标的公司,与一家以营收增长为目标的公司之间的竞争。易趣已有的存量市场,相对进入爆发期的巨大的增量市场,几乎毫无意义,聊胜于无。支付宝的担保交易模式,彻底打消了中国用户对在线购物的怀疑和不信任。易趣竭力阻止卖家与买家私下沟通、私下交易,以确保交易佣金不会流失,而淘宝则鼓励卖家和买家之间的讨价还价,让淘宝彻底集贸市场化。在与淘宝竞争的关键时刻,eBay决定用职业经理人来领导易趣,让创始人邵亦波靠边站,其结果是,士气高昂的淘宝,面对的是一支没有灵魂的军队。这有点像贵族化了的八旗军,跟洪秀全的太平军作战,不用交火已知胜负。淘宝大手笔的市场推广投入,等于告诉eBay,中国电子商务市场远未到收割期。但等到eBay醒悟,大势已去。区域市场的灵活性,彻底打败了全球市场的整体性。易趣与eBay全球平台对接,以及全球帐户系统的统一,遭到几乎所有易趣卖家的诅咒,更不用说它完全无法像淘宝那样针对本土市场开发独有功能了。淘宝的公关团队针对易趣的公关攻势,刀刀见血,让极其微小的淘宝,一出生就成为易趣的正式竞争对手,甩都甩不掉。至于拍拍、有啊等其他C2C网站,投入力度都无法跟淘宝相提并论,对电子商务的理解也基本上是邯郸学步,远不如阿里巴巴深入而且透彻。所以,他们都眼睁睁看着淘宝成为中国在线购物的代名词。Remember 2003, the year when SARS was one of the key factors that led to the breakthrough of China's e-commerce.
Alibaba launched Taobao in the spring of that year, and Eachnet also began its transition from an independent startup to an eBay subsidiary in almost the same year. This is a competition between a company that targets market size and a company that targets revenue growth. The existing stock market of Eachnet is almost meaningless compared to the huge incremental market that has entered the explosive period, and it is better than nothing. Alipay's guaranteed transaction model has completely dispelled the suspicion and distrust of Chinese users about online shopping. Eachnet tried its best to prevent sellers and buyers from communicating and trading privately to ensure that transaction commissions would not be lost, while Taobao encouraged bargaining between sellers and buyers, making Taobao completely market-oriented. At the critical moment of the competition with Taobao, eBay decided to use professional managers to lead Eachnet and let the founder Shao Yibo stand aside. As a result, Taobao, with high morale, faced an army without soul. This is a bit like the aristocratic Eight Banners Army fighting against Hong Xiuquan's Taiping Army, and the outcome was known without a fight. Taobao's massive marketing investment was equivalent to telling eBay that the Chinese e-commerce market was far from being harvested. But by the time eBay woke up, the situation was over. The flexibility of the regional market completely defeated the integrity of the global market. The connection between Eachnet and eBay's global platform and the unification of the global account system were cursed by almost all Eachnet sellers, not to mention that it was completely unable to develop unique functions for the local market like Taobao. Taobao's public relations team's public relations offensive against Eachnet was bloody, making the extremely small Taobao a formal competitor of Eachnet as soon as it was born, and it couldn't get rid of it. As for other C2C websites such as Paipai and Youa, their investment intensity could not be compared with Taobao, and their understanding of e-commerce was basically imitating others, far less in-depth and thorough than Alibaba. So, they all watched Taobao become synonymous with online shopping in China.