1、拍卖
拍卖/Auction是eBay标准的出售形式,即在一定时间内将物品卖给最高出价者。
规则:
● 卖家提供一件物品,设定起标价。
● 在拍卖期间,买家对刊登物品出价竞投。
● 拍卖结束后,最高出价者以中标的金额买下物品。
刊登天数:
拍卖形式可刊登1、3、5、7 或10日,房地产拍卖可刊登30日。
可用于:
● 稀有物品或收藏品
● 极吸引人的物品
● 想利用低价起标,吸引买家出价的物品。
2、一口价(立即买)
规则:
● 卖家提供一件或多件物品,设定一口价。
● 买家不需经过竞投过程再出价,可以直接买下物品。换言之,买家只能以设定的价格购得物品。
刊登天数:
你可以刊登3、5、7、10、30日或无限期;
「无限期刊登」会每30日自动重新刊登,直至所有物品售出、你结束刊登、或eBay结束刊登为止。卖家可以在网站偏好设定选择缺货控制,让你的刊登物品一直持续出售(包括暂时缺货时)。
可用于:
● 实用物品或日用品
● 大批物品
● 已知价格的物品
3、拍卖+立即买
规则:
● 卖家提供一件物品,在拍卖形式中加入立即买价格,两者并存。
● 买家可以选择对物品出价,或立即购买物品。
情况a:若有买家先选择「立即买」,就能直接用一口价,立即购买物品。
情况b:一旦有人先对物品出价,「立即买」的价格和功能就会消失,而你的物品将以正常形式拍卖。
1. Auction
Auction is the standard form of sale on eBay, which means that the item is sold to the highest bidder within a certain period of time.
Rules:
● The seller provides an item and sets a starting price.
● During the auction, buyers bid on the listed items.
● After the auction, the highest bidder buys the item with the winning bid amount.
Number of days to list:
Auctions can be listed for 1, 3, 5, 7 or 10 days, and real estate auctions can be listed for 30 days.
Can be used for:
● Rare items or collectibles
● Extremely attractive items
● Items that you want to attract buyers to bid by starting at a low price.
2. Fixed Price (Buy Now)
Rules:
● The seller offers one or more items and sets a fixed price.
● The buyer can buy the item directly without going through the bidding process. In other words, the buyer can only purchase the item at the set price.
Number of days to list:
You can list for 3, 5, 7, 10, 30 days or indefinitely;
"Indefinite Listing" will automatically relist every 30 days until all items are sold, you end the listing, or eBay ends the listing. Sellers can choose out-of-stock control in the website preferences to keep your listings for sale (including when they are temporarily out of stock).
Can be used for:
● Practical items or daily necessities
● Large quantities of items
● Items with known prices
3. Auction + Buy Now
Rules:
● The seller provides an item and adds a Buy Now price to the auction format, and the two coexist.
● Buyers can choose to bid on the item or buy it immediately.
Case a: If a buyer chooses "Buy Now" first, he can directly use the fixed price to buy the item immediately.
Case b: Once someone bids on the item first, the price and function of "Buy Now" will disappear, and your item will be auctioned in the normal form.
The transaction methods of e-commerce eBay include: "c2c model, B2G model, B2C model, O2O model, buyer-controlled, intermediary-controlled, consumer-to-business, consumer-to-consumer, internal e-commerce, and business-to-government."
Four sales methods:
1. Auction: Auction is the most commonly used sales method on eBay. The auctioneer can put items on the auction and let competitors bid. The bidder with the highest price will get the item.
2. Fixed price: Fixed price usually refers to the "buyers can buy immediately" function on eBay. Sellers can set a fixed price and buyers can buy directly without participating in the bidding.
3. Wholesale: Wholesale means that sellers provide buyers with the opportunity to purchase larger quantities of goods. Sellers can bargain with buyers and finally reach a price that both parties are satisfied with.
4. Value-added service: Value-added service refers to a service on eBay. Sellers can provide buyers with some additional services, such as installation and maintenance, to increase buyers' purchasing experience