Preliminary preparations for individuals to start cross-border export e-commerce:

1. Determine the direction of cross-border e-commerce

Because cross-border e-commerce is divided into export e-commerce and import e-commerce, we must first clarify our sales direction, see whether to do export or import, and then choose the platform.

2. Crowd analysis, cross-border platform analysis and selection

Determine the country we want to sell in, analyze the characteristics of the country, such as: cultural customs, living hobbies, geographical conditions, climate conditions and the history of the country, analyze the characteristics of the people in the country, and find out what the people in the country need.

Choose a cross-border e-commerce platform and see which platform is more suitable for our sales. At the same time, we also need to understand the various rules and regulations on the platform to avoid violations later.

There are many cross-border e-commerce platforms on the market (see the article: Summary of cross-border e-commerce platforms), each platform has its own characteristics and advantages and disadvantages, so sellers must first choose a suitable platform based on their actual situation.

How familiar you are with the rules largely determines whether you can operate the platform well, just like the principle of being familiar with the rules of a game. Each platform basically has a seller center. It is recommended to go to these seller centers for learning.

For example, eBay University and AliExpress University. If you are in a company, you can have the guidance of veterans, and then go to various foreign trade forums and websites to learn. Finally, use the various theories you have learned through specific operational practices in the background to slowly master them.

3. Select products

There are several main ways to select products. First, use the platform's front-end search keywords, combined with relevant tools, to see the total number of such products on the shelves, the competition situation, and the sales volume, so as to determine your own product direction;

Second, by browsing some foreign shopping websites

Understanding the hot-selling products on the website can provide a reference for your product selection;

Third, through foreign social media, such as Facebook, Twitter, Tumblr, etc., there are relatively popular products;

Fourth, by searching for large sellers on the platform, for example, if you want to do a certain product category, search for a model store through keywords for research and analysis.

And by studying the buyer's page of the model seller, we can learn about the title, keywords, market positioning, market activity and other effective information of the popular products.

Amazon registration conditions:

On the Amazon platform, you can register with a credit card that supports US dollars. The wish platform requires the applicant to have the URL address of the store on other e-commerce platforms; the AliExpress platform requires more materials, including ID card, company business license, tax registration certificate, bank account opening and address proof materials.

Of course, since it is selling goods, more sellers are concerned about the order cycle. Amazon generally takes 7-15 days to issue orders. Novice sellers can do it in one or two weeks from uploading products to issuing orders, especially during the discount season in the fourth quarter. As long as online optimization is done well, the order speed will be faster.

From this aspect, it can also be seen that the traffic of the Amazon platform is very large. Large traffic can ensure that small sellers can also have sales.

Current situation of cross-border e-commerce:

Now cross-border e-commerce is like a Taobao facing the world. The market capacity is large and the competition is relatively small, making this industry unparalleled. In addition, the rapid development of cross-border e-commerce experience stores in recent years has achieved good results.

As the consumption level of Chinese people gradually improves and the demand increases, cross-border e-commerce has a large consumer market in China, especially in large and medium-sized cities. In general, it can be summarized as follows;

1. Cross-border e-commerce needs to face a wider consumer group, and there are differences in domestic and foreign consumption habits, product preferences, and price customization.

2. Cross-border e-commerce means that we have stricter requirements for products, not only in terms of quality standards, but more often in terms of our own abilities.